Hagoromo Shirts Co., Ltd. (羽衣シャツ株式会社) was founded in 1954 in Sumida-ku, Tokyo—an area with a long history of craftsmanship. It’s the kind of neighborhood where things are still made carefully, by hand, and where skill is built over years rather than rushed.
For more than 70 years, Hagoromo has focused on what they describe as “special everyday clothing within reach.” In other words, clothes that feel good to wear, are made with intention, and naturally fit into daily life. These aren’t pieces meant to sit in a closet waiting for a special occasion—they’re meant to be worn, washed, and lived in.
Many Styles, One Clear Philosophy
Hagoromo offers a wide and flexible range of styles. Their lineup includes classic basics, trend-aware designs, American casual influences, business-casual shirts, and patterns that feel distinctly Japanese. While the brand has traditionally been popular with men, more women are discovering Hagoromo as well, drawn to the relaxed fits and easy, unforced styling.
What ties everything together is a simple philosophy they’ve stayed true to for decades:
Made in Japan. Dependable quality. Fair prices.
By working closely with the same domestic factories over many years, Hagoromo has maintained a high level of craftsmanship without pushing their prices out of reach. From clean solid colors and gingham checks to playful cat patterns and retro-inspired designs, each piece carries a quiet sense of character and care.
Tradition, With Room to Evolve
In recent years, Hagoromo has also embraced designs that reflect a more clearly Japanese identity. Shirts inspired by happi coats, traditional patterns, and culturally rooted details have become especially popular with international visitors, many of whom choose Hagoromo pieces as thoughtful, wearable souvenirs from Japan.
While shirts remain at the heart of the brand, Hagoromo now also produces outerwear, knitwear, and other garments—always guided by the same steady approach: honest manufacturing, consistent quality, and clothes people return to year after year.
Hagoromo at Samurai Market
At Samurai Market, we’re excited to introduce Hagoromo to a wider audience. One standout piece is their happi-inspired overshirt—a modern interpretation of traditional Japanese festival wear, designed for everyday life while still honoring its cultural roots.
👉 Discover the Hagoromo Happi Overshirt here:
https://samuraimarket.net/products/japan-brand-hagoromo-shirts
Quietly made. Deeply rooted. Built for daily life.
That is Hagoromo.